We make
complex ideas
crystal clear
through animation.

We make
complex ideas
crystal clear
through
animation.

We make
complex ideas
crystal clear
through animation.

What we do

Parable Pomelo is an animation studio building bridge between storytelling, aesthetics and science. Through animated explainers, we unearth the hidden value of innovative technology and ideas from complexity.

We specialise in telling stories for:

Biomedicine

Precision Medicine

Start-ups

Healthcare

Our practice

User-Centred Design, UCD

User-Centred Design, UCD

We adopt the UCD-driven approach, ensuring every process aligns with your goals.

1. Interview
A 5W1H questionnaire uncovers the real motivation behind your needs, helping you focus and clarify goals.
2. Script
We transform your raw materials into a structured narrative, crafting and rapidly iterating the script.
3. Storyboard
The script is visualised by a storyboard with a moodboard, confirming the storytelling and creative direction.
4. Animatic
A black-and-white video prototype with music and sound, built fast for quick review and iteration.
5. Final Delivery
Animation, sound mix, and voiceover come together for final delivery.
1. Interview
A 5W1H questionnaire uncovers the real motivation behind your needs, helping you focus and clarify goals.
2. Script
We transform your raw materials into a structured narrative, crafting and rapidly iterating the script.
3. Storyboard
The script is visualised by a storyboard with a moodboard, confirming the storytelling and creative direction.
4. Animatic
A black-and-white video prototype with music and sound, built fast for quick review and iteration.
5. Final Delivery
Animation, sound mix, and voiceover come together for final delivery.

A 2023 study from Ireland found that incorporating the user-centred design approach into video production enhances usefulness, desirability, value, clarity, and credibility.¹

  1. Deliv, C., Devane, D., Putnam, E., Healy, P., Hall, A., Rosenbaum, S., & Toomey, E. (2023). Development of a Video-Based Evidence Synthesis Knowledge Translation Resource: Drawing on a User-Centred Design Approach. DIGITAL HEALTH, 9, 1–11. https://doi.org/10.1177/20552076231170696

Our clients

Our clients

Would you like to translate your innovation into a story?

Would you like to translate your innovation
into a story?

Let's start a project!

Let's start a project!

We make
complex ideas
crystal clear
through animation.

We make
complex ideas
crystal clear
through
animation.

We make
complex ideas
crystal clear
through animation.

What we do

Parable Pomelo is an animation studio building bridge between storytelling, aesthetics and science. Through animated explainers, we unearth the hidden value of innovative technology and ideas from complexity.

We specialise in telling stories for:

Biomedicine

Precision Medicine

Start-ups

Healthcare

Our practice

User-Centred Design, UCD

User-Centred Design, UCD

We adopt the UCD-driven approach, ensuring every process aligns with your goals.

1. Interview
A 5W1H questionnaire uncovers the real motivation behind your needs, helping you focus and clarify goals.
2. Script
We transform your raw materials into a structured narrative, crafting and rapidly iterating the script.
3. Storyboard
The script is visualised by a storyboard with a moodboard, confirming the storytelling and creative direction.
4. Animatic
A black-and-white video prototype with music and sound, built fast for quick review and iteration.
5. Final Delivery
Animation, sound mix, and voiceover come together for final delivery.
1. Interview
A 5W1H questionnaire uncovers the real motivation behind your needs, helping you focus and clarify goals.
2. Script
We transform your raw materials into a structured narrative, crafting and rapidly iterating the script.
3. Storyboard
The script is visualised by a storyboard with a moodboard, confirming the storytelling and creative direction.
4. Animatic
A black-and-white video prototype with music and sound, built fast for quick review and iteration.
5. Final Delivery
Animation, sound mix, and voiceover come together for final delivery.

A 2023 study from Ireland found that incorporating the user-centred design approach into video production enhances usefulness, desirability, value, clarity, and credibility.¹

  1. Deliv, C., Devane, D., Putnam, E., Healy, P., Hall, A., Rosenbaum, S., & Toomey, E. (2023). Development of a Video-Based Evidence Synthesis Knowledge Translation Resource: Drawing on a User-Centred Design Approach. DIGITAL HEALTH, 9, 1–11. https://doi.org/10.1177/20552076231170696

Our clients

Our clients

Would you like to translate your innovation into a story?

Would you like to translate your innovation
into a story?

Let's start a project!

Let's start a project!